Associated e-Training & Consultancy

Website Traffic

Duration: Approx. 3 hours.

This product is an online product and is a Single user, 1 Year licence.

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Overview

It can be argued that there is no greater measure of a website’s success than the amount of visitors it attracts. This course provides a valuable insight into what can be done to increase the level of website traffic, and shows that many of the techniques involved are merely the application of common-sense.

Course Aim:

To give the learner an understanding of the techniques involved in attracting visitors to a website, from improving a site’s listing in search engines to the use of ‘opt-in’ e-mail.

Duration

2 - 4 hours

Audience

Those wishing to improve their eMarketing knowledge and skills. Especially beneficial for: marketing professionals with limited web experience; sales personnel; product development and business development staff; web designers.

Objectives:

After taking Web Site Traffic, the student will be able to:

Assess different options for traffic building

Improve a site's listing in search engines

Maximise representation on the full range of portals

Build links to maximise the power of the network effect

Define the elements of a successful banner ad campaign

Build traffic and relationships through opt-in E-mail

Assess the relevance of viral marketing

Assess the balance between offline and online promotion techniques

Monitor the effectiveness of traffic building

Construct a traffic building plan

Price:

~~Normal Price: £115.00 (excl. VAT)~~

Special Offer Price: £85.00 (excl. VAT)

YOU SAVE: £30.00 (26%)

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