Associated e-Training & Consultancy

Marketing Planning

Duration: Approx. 3 hours.

This product is an online product and is a Single user, 1 Year licence.

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Overview

Marketing Planning is a vital process. This course describes the process by breaking it down into six elements: Situation analysis, Objectives, Strategy, Tactics, Action and Control. This is known as the SOSTAC planning model.

Course Aim:

To give the learner an understanding of how to plan a marketing campaign, and of the items that must be considered if a plan is to succeed.

Duration

2 - 4 hours

Audience

Managers and other professionals in any function who desire to learn or refresh their knowledge of marketing principles, techniques and skills. Especially beneficial for sales personnel, marketing and product managers and research and development staff.

Objectives:

After taking Marketing Planning, the student will be able to:

Understand the reasons for planning and grasp the relationship between corporate and marketing planning

Conduct a full analysis of your organisational performance in your business environment

Differentiate between effective and ineffective objectives and understand what is meant by strategy.

Develop tactics, action plans and controls

Identify the individual elements of the SOSTAC planning model

Demonstrate a familiarity with a range of real world applications of SOSTAC

Price:

~~Normal Price: £115.00 (excl. VAT)~~

Special Offer Price: £85.00 (excl. VAT)

YOU SAVE: £30.00 (26%)

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