Associated e-Training & Consultancy

Introduction to eMarketing

Duration: Approx. 3 hours.

This product is an online product and is a Single user, 1 Year licence.

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Overview

This course provides a general introduction to the field of eMarketing. Terms such as ‘eBusiness’, ‘eCommerce’ and ‘eMarketing’ are defined and explored, as are the ‘Five Ss’ - the five key benefits of eMarketing. Most importantly, the dangers of poor eMarketing are discussed.

Course Aim:

To give the learner a thorough introduction to the fundamental principles of eMarketing and an understanding of the benefits that eMarketing can offer.

Duration

2 - 4 hours

Audience

Those wishing to improve their eMarketing knowledge and skills. Especially beneficial for: marketing professionals with limited web experience; sales personnel; product development and business development staff; web designers.

Objectives:

After taking Introduction to eMarketing, the student will be able to:

Define what is meant by ‘eBusiness’, ‘eCommerce’ and ‘eMarketing’, and be able to differentiate between them

Identify the characteristics of poor eMarketing

Present a business case for eMarketing

Identify Online Sales Potential

Understand how the internet can be used to add value and create competitive advantage

Use eMarketing as a cost-saving marketing tool

Demonstrate how the internet can be used to build a brand

Price:

~~Normal Price: £115.00 (excl. VAT)~~

Special Offer Price: £85.00 (excl. VAT)

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