Associated e-Training & Consultancy

History, Definition and Concept of Marketing

Duration: Approx. 3 hours.

This product is an online product and is a Single user, 1 Year licence.

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Overview

Course Aim:

To give the learner an overview of the evolution of Marketing the fundamental concepts of exchange, relationships and competition.

This course provides the foundation for a sound understanding of Marketing, and includes answers to questions such as: Is marketing an art or a science?

Duration

2 - 4 hours

Objectives:

After taking History, Definition and Concept of Marketing, the student will be able to:

Discuss the historical development of marketing

Understand the underlying theory on which modern Marketing strategies and techniques are built

Define what is meant by ‘marketing’

Comment on whether marketing is an art or a science

Understand WHY the customer is at the centre of marketing

Price:

~~Normal Price: £115.00 (excl. VAT)~~

Special Offer Price: £85.00 (excl. VAT)

YOU SAVE: £30.00 (26%)

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